Better products start with better thinking.
I help startups and growing businesses design products people actually use — and build the data foundation to keep improving them.
Most businesses have two problems. I solve both.
You need products that are easy to use and hard to put down. You also need data that tells you what is working, what is not, and where to go next. Most consultants do one or the other. I connect the two.
- Your product feels cluttered or inconsistent — and users are not converting the way you expected.
- You have data but no clear picture of what it means or how to act on it.
- Your design and data teams speak different languages, and decisions fall through the gap.
- You are ready to explore AI but unsure where it fits or how to build toward it responsibly.
What I do
Each engagement is shaped around your specific stage, goals, and team. Here is where I focus.
Product Design
From concept to shipped feature. I design products that are clear to navigate, satisfying to use, and built to grow with your users.
UX / UI Design
User research, information architecture, wireframes, and high-fidelity interfaces. Grounded in how people actually think and behave.
Data Strategy
Building the systems, pipelines, and frameworks that turn raw data into decisions your team can act on with confidence.
Analytics & Insights
Dashboards, reporting, and analysis that give you visibility into what is working — and a clear path to improving it.
AI & Machine Learning
Practical AI applications embedded into your product or workflow — built for real business outcomes. I help you identify the right use cases, evaluate feasibility, and implement with care.
A process built around your outcomes
Every project follows a clear, repeatable path — with room to adapt as we learn more.
- Discover — We start by understanding your users, your business, and your data. I ask the right questions before recommending anything.
- Define — I map the problem clearly: what to solve, what to measure, and what success looks like. No vague deliverables.
- Design & Build — I design, prototype, or architect solutions with your team. You stay involved at every stage — no surprises at the end.
- Test & Refine — We validate with real users or real data. Changes are made based on evidence, not opinion.
- Deliver & Transfer — Final deliverables are handed over clean, documented, and ready for your team to own independently.
Built on real experience
I have worked across early-stage startups and established enterprises, helping teams ship better products and make smarter decisions with their data.
20+
Years of experience across data, product, and analytics
30+
Programmes and products delivered end-to-end
8+
Industries including FinTech, HealthTech, Energy, and Enterprise SaaS
I work with tools your team already uses — Figma, Python, SQL, dbt, Tableau, Power BI, Looker, Snowflake, BigQuery, TensorFlow, and the OpenAI API.
Let’s build something that works.
Whether you are starting from scratch or untangling something broken, I would like to hear about it. Most projects begin with a single conversation.